What if you could tell which pages or posts on your site or blog were getting you more subscriptions, leads or sales? New tools are available that will scan your content, determine which posts or pages are most popular, and then offer those pages to your visitors. Doing this will increase their time on site and numbers of pages viewed.
More importantly, they can determine which pages drive conversions. You can create calls-to-action or use banners. Best of all, these pages that drive the most conversions can be automatically displayed on your site to entice your existing readers to read another page. This increases SEO metrics time on site and lowers bounce rates. And remember - these are the pages that convert best of all the content on your site.
While there are numerous solutions that display content on sites, TrenDemon has the unique angle of providing their solution free to publishers who agree to also display content from other sites. Imagine being able to generate an income on your own site while also placing your best converting content on any number of other sites - all without having to contact them and arrange for that visibility.
Top Converting Pages
While you can use analytics to determine which of your pages receives the most traffic, to determine which pages are converting requires setting goals. Many find creating goals in Google Analtyics a challenge. Using a website amplification solution offers a much easier way to set goals. The easier that data is to find, the more likely website owners will use it.
Check to see if the solution you're using allows you to add code on multiple sites so you can test your pages against each other. Consider using custom landing pages, adding the code, and checking to see which variation works best. The stronger you can make your top pages, the more conversions you can drive.
Importance of Images
You have probably seen small images used to entice you to click on another post. For these strategies to work best, which images you select is exceptionally important. Did the profit image in this post catch your attention? If you were to see it in one of those content boxes would you be more or less likely to click on it to find out more?
Images are more important than ever. While you may think of images being necessary on Pinterest or Facebook, they can also increase visibility and shares on LinkedIn and Twitter. In fact, using image well on Twitter right now is a great advantage that will decline over time as more people get Twitter cards working.
Choose a solution that allows you to decide where on your site images representing your best converting content are displayed and how they appear. Learn to use these tools now - especially if your current work involves analyzing content in any way. As tools evolve to do more of the time-consuming research, knowing how to use these solutions will become more important than being able to do it manually. Smarter Technology Will Make Your Job Obsolete In 20 Years.
To see an example of how these solutions display your content to increase conversions, watch this video starting at 1:45 minute in:
If you would like to find out more about how to implement a solution that finds and promotes your best converting content, read Increase Website Traffic Automatically Using Your Own Best Content.