It is rare that a mobile game reaches such status as to be included on a list of overall video games. But Angry Birds managed to break the mold and launch into the mainstream. People all over the world adore this game, and it went from being a clever app to a global phenomenon. The other day I was at my child's school and I saw a kid wearing an Angry Birds t-shirt. That alone shows how the game has managed to capture a spot in a market that it seems it would have been impossible to break into.
When looking at the game, it is tempting to say it was luck. After all, some terrible things become successful and some wonderful ones don't. It may be possible that Angry Birds was just a beneficiary of the elements aligning, and nothing more is behind it. But this kind of thinking is wrong, and completely misses the genius of both the game and the marketing campaign, a case study that shows exactly how content should be marketed in today's age of technological furvor.