The people on the internet are very picky, and they can notice when a particular website has not been updated in some time.
Most people who visit an outdated website believe that the site is not trustworthy or may not be functional. Both of these scenarios, and any others that people might imagine, are negative, which means that you do not want them to be associated with your site.
There are a few things you can do to remedy this issue like understanding when your site is outdated and knowing whether you need an overhaul or just a few updates.
Signs of an Outdated Site
The first step is to analyze your site to see if it is outdated. There are a few easy ways to find out if your site is too old like if you have not updated the site in years. Still, there are other signs to look for, such as a site that is not compatible with mobile devices. Another obvious tell-sign that your site is old is if fails to use simple colors and uses elaborate and nonsensical colors. Having white space is important as well. Poorly designed or outdated sites are usually crammed with content.
There are other signs, but you can just have a specialist analyze the site so that he or she can tell you what the overall state of the website is.
A Few Upgrades VS An Overhaul
The big question is whether the website can be fixed with a few updates here and there or needs to be updated completely.
This really depends on how the site was maintained because a poorly maintained site will most likely need an entire upgrade. One of the hardest issues to deal with is if the developer that was originally used to build the site is no longer available. The developer usually provides new designs to keep up with the times, but if your developer stopped working, then an overhaul is surely needed.
Another issue that would force you to perform an entire update is if the current site was hand-coded. This means that you would have to hire someone to hand-code the update, which will be expensive, not to mention hard to accomplish since there are not many of those people around any longer. At this point, it would be wiser to just go ahead and overhaul the site and start anew.
These scenarios are usually the only two that would force you to get a brand new design. Now, chances are that all you need is a few website design upgrades if you have a site with a relatively new CMS or content management system. Keep in mind that this does not mean that the job will be any easier. It is still a very intricate task that will take some time. The site needs to undergo troubleshooting to see what areas are weak and need to be redesigned.
Your design expert will need to assess if the CMS should be migrated to a new platform or if the program used is suitable for the new designs. The site's code will most likely need to be recoded to make it more fluid, scalable, and flexible. This could mean a new WSOL SuperTemplate or implementing new CSS to create a more responsive site.
These are just some of the things that you should keep in mind when thinking about redesigning your site or updating it.
This article was written by the team at 360 Online Marketing. If you’re interested in SEO copywriting, you may want to try out these professionals. This internet marketing firm is located in Boulder, CO. They specialize in PPC advertising, SEO and web design.